Guides for scaling your tool with affiliates and creators
Practical, sourced guides for founders of SaaS and AI tools. Every number links to its source and every guide shows when it was last checked.
How to Start an Affiliate Program for an AI or SaaS Tool
A step-by-step guide to starting an affiliate program for an AI or SaaS tool: readiness, platform, commission, terms, creator recruiting and a 90-day plan.
AI and SaaS Affiliate Commission Rates: 2026 Benchmarks
The average SaaS affiliate commission is 24.16%. See what 20 AI and SaaS tools pay affiliates in 2026: rates, duration, cookie windows and platforms.
Rewardful vs Tolt vs FirstPromoter vs Dub: Which Affiliate Platform Fits an AI Startup?
A neutral, dated comparison of Rewardful, Tolt, FirstPromoter and Dub for AI startups: prices, plan caps, fees, billing support and tax forms in 2026.
Why Most SaaS Affiliate Programs Stall (and How to Fix It)
Most SaaS affiliate programs stall because affiliates never activate. See the 2026 data, five causes, and a 30-day plan to restart a dormant program.
How to Recruit YouTubers and Creators as Affiliates for Your SaaS or AI Tool
Find, vet and pitch the YouTubers, newsletter writers, coaches and course creators who already teach your users. Templates, deal types and FTC rules.