Affiliate program management that scales SaaS and AI startups
We launch your affiliate program in 90 days and then run it with you. Platform, commissions, compliance, creator recruiting and activation, handled by one team that only does creator-led growth.
Illustrative targets for a 90-day launch
Built for self-serve tools that are ready to grow.
Built for
- Self-serve SaaS and AI tools with public pricing, roughly $20 to $300 a month
- Seed to Series A teams, or profitable bootstrapped tools
- Products people can see working on screen, from creative tools to workflow and business software
- Teams with a dormant affiliate program, or none yet
- Founders who want a channel that compounds instead of another ad budget
Not a fit
- Enterprise-only or "contact sales" products
- Pre-revenue products still finding their first customers
- Tools whose margins can't support paying creators a commission
- Companies that only want one-off sponsorships
From zero to creators posting in 90 days.
- 01
Audit and design (weeks 1–2)
We review your funnel, pricing and retention, choose the platform, and design the commission offer, payout rules and affiliate terms.
- 02
Setup (weeks 2–4)
Platform connected to your billing, tracking tested end to end, affiliate signup page, swipe kits, demo clips and creator codes.
- 03
Recruiting sprint (weeks 3–12)
We source 200+ candidate creators, hand-pick 30 to 50, and get your approval before anyone is contacted. Top creators get recommended deal terms.
- 04
Activation (ongoing)
Every new partner is onboarded within their first week, with check-ins at day 7 and day 30 and pushes around your feature launches.
- 05
Growth management (month 4 onward)
Ongoing recruiting, compliance and fraud monitoring, and a monthly report on revenue, active creators and content.
Targets, not guarantees: 30–50 vetted partners and 10+ pieces of creator content live by day 90.
Everything a program needs to actually work.
- Platform selection and setup (Tolt, FirstPromoter, Rewardful, Dub or PartnerStack)
- Commission and payout design checked against your margins
- FTC-ready affiliate terms and an approved-claims list
- Affiliate signup page and onboarding emails
- Swipe kits, demo scripts and creator briefs
- A 90-day creator recruiting sprint
- Activation and launch pushes
- A network-first launch window with our Creator Network as it grows
- Monthly reporting and program management
Start with a launch. Grow from there.
Launch
Our core 90-day program build and recruiting sprint, then monthly management.
Launch Plus
Everything in Launch, plus migration from another platform, a second audience segment, and negotiation of up to three hybrid creator deals.
Add-ons
Feature launch sprints, extra audience segments and extra creator deal negotiation.
Every engagement is scoped to your product. Tell us about it and we'll recommend the right fit after a short call.
Built so you can trust us with your growth.
One client per category
For affiliate programs and UGC retainers, we never work with your direct competitors while we work with you.
You own your program
Your platform account, affiliate list and program data are yours, and every UGC video comes with its usage rights in writing.
We never touch your affiliate payouts
Affiliates are paid through your own platform. We don't hold or route payouts.
Compliance built in
FTC-ready affiliate terms, clear disclosure on every paid post, an approved-claims list, and creators who use your product before they film.
Pair it with UGC.
A UGC batch shows which creators and hooks sell before you scale the program. Your best affiliate posts can run as ads too.
Questions founders ask us
We build and run your affiliate program end to end: choose and set up the platform, design commissions your margins can afford, write compliant terms, recruit creators who already teach your users, get them posting, and manage the program monthly.
Expect the first creator content within the 90-day launch. Rewardful's benchmarks put AI and ML programs at 6 to 12 months to reach meaningful revenue, so we plan for a ramp and report leading indicators along the way.
The one that fits your billing and budget. We most often set up Tolt, FirstPromoter, Rewardful or Dub, and PartnerStack for sales-led B2B tools. You own the account.
No. We work with one client per product category at a time, and we put that in the contract.
You do, through your own affiliate platform. We never hold or route your money.
No honest agency can. We commit to the work and to clear targets for the first 90 days, and we report everything monthly.
Every program we launch includes affiliate terms with mandatory disclosure, an approved-claims list, and monthly checks of creator content.