UGC for SaaS and AI startups
Creator-made videos for your ads, your socials and your product pages. We write the brief and the hooks, find creators who actually use your product, manage revisions and usage rights, and deliver final files. Then we help you see which creators and hooks sold, so the best ones can keep selling as affiliates.
Real people filming your real product. Usage rights in writing on every video.
The videos you actually need.
Ad-ready videos
Short creator videos built for TikTok, Meta and YouTube ads, with hook variations so you can test what stops the scroll. Run them from your own account, or as Spark Ads and partnership ads from the creator's handle.
Organic posts
Creators post on their own channels with a clear paid-partnership disclosure, so your product shows up where your users already watch.
Demos and tutorials
Screen-recorded walkthroughs and how-to videos for your site, onboarding, help center and socials.
Every batch can include:
- Multiple hooks per video
- Edited cuts with captions
- 9:16, 4:5 and 1:1 versions
- Raw footage
- Screen recordings
- Usage rights in writing
We scope each batch around what you'll actually use. Mix and match.
From brief to final files.
- 01
Brief and hooks
We learn your product, your buyer and your goal, then write the brief, the talking points and several hooks to test.
- 02
Creator shortlist
We find and vet creators who fit your audience. You approve every creator before anyone films.
- 03
Hands-on first
Every creator gets access to your product and uses it before filming, so what they say is what they experienced.
- 04
Drafts and revisions
We review every draft against the brief and your approved-claims list, request fixes, and send you the cuts to approve.
- 05
Delivery and rights
You get final files, plus raw footage and extra versions when they're in scope, with usage rights in writing: where each video can run, for how long and from whose account.
- 06
Learn and repeat
Once results come in, we help you see which creators and hooks worked. Keep the winners, drop the rest, and invite the best creators into your affiliate program.
Software is hard to film. We plan for it.
A good software video gets to the "aha" moment fast and never shows anything private.
- Demo accounts with sample data, so no real customer data ends up on camera
- A "do not show" list in every brief
- Screen recordings paired with face-to-camera footage
- Short ads that reach the "aha" moment in seconds, and longer walkthroughs for onboarding and landing pages
- App store videos built from screen recordings that follow each store's rules
Real creators. Real product. No fake customers.
Creators use it first
Every creator uses your product before they film.
Scripts match reality
Talking points guide the video, but creators only say what's true for them.
Clear disclosure
Paid organic posts use the platform's paid-partnership label and a disclosure in the video itself.
Rights in writing
Where each video runs, for how long, and whether it runs from the creator's handle, all agreed before filming.
Why it matters: the FTC's Endorsement Guides and its rule on fake reviews and testimonials.
Your best UGC creators become your best affiliates.
A UGC batch is a paid audition. You see who films well, who gets your product and whose hooks win. Those creators get an invite to your affiliate program, the winning hooks go into your affiliate swipe kit, and your best affiliate posts can run as Spark Ads or partnership ads, with the affiliate link kept in place.
Software companies that grew with creator video.
Public examples, not our clients. Figures were self-reported by each company to the ad platform.
Goodcall
lower customer acquisition cost after running creator UGC as TikTok Spark Ads
Source: TikTok for Business ↗Goodoc
more app installs when creator Reels ran as partnership ads
Source: Instagram for Business ↗Questions founders ask about UGC
UGC creators are paid to make videos for your brand to use in your ads, on your site or on your socials. Influencer marketing pays for a post to the creator's own audience. We can do either, or both in one batch, depending on what you need.
Only when that's part of the brief. Many UGC videos run only as your ads or on your own channels. When a creator does post, the post carries the platform's paid-partnership label and a clear disclosure.
That's agreed in writing before anyone films: where you can use each video, for how long, whether it can run as a paid ad, and whether you get raw footage. We set those terms with every creator.
Yes, when the creator agrees and it's in the usage terms. Spark Ads and partnership ads show the creator's handle on the ad, so it reads like a post from the creator rather than a standard brand ad.
Yes. We set up demo accounts with sample data and a "do not show" list, and pair screen recordings with face-to-camera footage, so nothing private ends up on camera.
You give each approved creator a free account or a demo login. Every creator uses the product before filming.
It depends on your goal. We scope each batch around what you'll test and use, with several hooks per video so you can see what works.
No. We contract and pay every creator and handle their usage-rights agreements, so you deal with one team and one invoice.
On a UGC retainer, no. We take one client per product category while your retainer is active. One-off UGC batches aren't exclusive.
We build compliance into every brief: creators use the product first, say only what's true for them, stick to your approved-claims list and disclose paid posts clearly. Final sign-off on your own ads stays with you.
No. UGC works on its own. When you're ready, your best UGC creators can become your first affiliates.